DESIGNER LIVES PR


Your designs,  your products,  your brand inspires the world.

Whether or not the world knows that yet
is the million dollar question.

A public relations program is imperative for any business whether it be an underground art gallery, a luxury apartment complex or a main stream sporting club. Public relations programs assist you in taking your brand to the public, rather than waiting for your market to find you.

 

Public Relations creates a ‘buzz’ around you; gets the community talking about you.  
Often many of your target market don’t even know they need you – until you tell them - until you create that need.  And it's cheaper and has more customer cut-through than advertising.


You deserve a public relations firm that gets under the skin of your brand; a public relations firm that is passionate about what you do so they can enthusiastically and authentically spread your magic and broadcast your vision.

You need public relations campaigns crafted and tailored for your target market with the hallmarks of your passion entwined. You need to feel comfortable knowing that the person representing your brand has the same understanding of your brand as you.

Designer Lives PR is a boutique public relations firm that works with its partners to promote their brands, ensuring the essence of the brand is encapsulated in key messages divulged to the world in many different and fresh ways  


Designer Lives PR will work with you to create awareness and excitement around your product, ensuring that your target market.



Designer Lives PR offers the following services to design and raise your brand profile to the heavens;

Public relations coaching – you have the staff but perhaps they need a more senior helping hand with strategy implementation. Designer Lives PR offers a coaching program where you get all the expertise for a fraction of the price

Social media management – set up, monitoring and content – don’t know how to Tweet? Not sure why you need Facebook? No time to write a blog and even if you do you don’t know what to write about? Not sure when to comment and when not to comment on an issue? Social media is vitally important to your brand’s exposure but if you are not making the most of the opportunities available you are wasting lots of free space! Let Designer Lives PR assist you – we can devise your social media strategy ensuring it is integrated with your overall public relations plan, set up your blogs, post your daily content and develop relevant and quality articles for your online presence. There is no point using social media if you are not sure how you can turn your ‘friends’ into your community of Fans who then buy.


Public relations strategy development
Designer Lives PR will work with you to develop a public relations strategy to serve your needs which are most apparent and also to create some fresh, new ideas you hadn’t ever thought of. Your plan could include media articles, blogs and social media posting, television and radio pitches, profile pieces in magazines, media launch events and internal communications plans. Above all, your plan will reflect your brand essence with a strong mission to achieve your dream goals.

Public relations campaigns – designed and implemented. A campaign should be creative, tailored and powerful. It needs to aim at your target market and tease out other market opportunities. Your message needs to be pitched at the media that will be most interested and it needs to carry the message that your brand is something the public desires and must have. Most importantly of all, the media needs to have a relationship with your product and believe it in – we find the media that is interested in you to achieve the most coverage and to ensure they receive information how they like it.

Media release writing and distribution
Don’t waste your time writing a media release if your strength lay in product development, marketing and sales – let us do it for you and pitch it to the most relevant media efficiently.

Media training – do you know how to speak to the media? What would you say if you were put on the spot? How would you make sure you got the right message out on the broadcast in the best possible way? Designer Lives PR has extensive experience in talking to the media and can advise and coach you on your style and message communication. Learn directly from the person that handled the media crisis that raged during one of the country’s most controversial recent scandals ‘The Chaser v’s Make-A-Wish’.


Brand development workshops – do you know what your brand essence is? Do you know what your brand personality is and how it can be translated into your marketing materials? A brand isn’t just a logo – it encapsulates every thing you do and sell and project. Whether you are just starting out or thinking about a ‘rebrand’ Designer Lives PR can assist you to discover the true meaning of your brand and provide you with a brand blueprint to take you forward with confidence and with key messages crafted to convey the meaning of your product to the market.


Designer Lives PR can also help with;

 Crisis management
 Promotions
 Product Placement
 Event design and management
 Copywriting
 Publications – annual reports, newsletters

About Janita Friend

Designer Lives PR Director Janita Friend has over 15 years of public relations experience up her sleeve and a myriad of professional experts to call on to ensure the best coverage occurs for all clients.

Having worked across sectors as diverse as hotels (The Hotel Como, Quay West at Southbank), art (Machine Age Gallery), real estate (Promenade Real Estate, Access Real Estate) , fashion (Swank, feature writer), sport (SSS), automotive (Melbourne International Motor Show, VACC), theatre (Hoy Polloy) and children’s charities (Make-A-Wish Australia), she has experience not only in public relations but also in brand development, crisis management, marketing, sponsorship, training and events.

During her time as brand manager with Make-A-Wish Australia, the charity was name by Make-A-Wish International as the leader in brand development.

She has lectured in business management and customer service and is a qualified coach and trainer.

As well as running her own PR and social media consultancy Janita works with high profile membership development group, Shared Services Solutions (www.sharedss.com.au) and runs successful life coaching company, Janita Friend Designer Lives.

GET YOUR BRAND SEEN IN MORE PLACES,

BY MORE PEOPLE,

MORE OFTEN

AND REAP THE BENEFITS OF GREATER ROI

For more information on how Designer Lives PR can make a difference to your business contact Janita on 0412 752 763 or janita@designerlives.com.au 



“Whilst General Manager of Brand, Public Relations and Communications with Make-A-Wish Australia, Janita Friend was responsible for the development and successful launch and acceptance nationwide of Make-A-Wish’s very own mascot, developing the platform and evolving a New Audience Strategy resulting in measurable increase of Wishes in 2009/10, Make-A-Wish’s successful entry into the social media arena, the outstanding handling of The Chaser crisis across all fronts, the launch and development of the celebrity Friends of Make-A-Wish program, creative cause-related marketing initiatives generating unique PR opportunities, ensuring brand compliance across the whole organisation (which did not exist before she came) and for creating a brand blueprint for the organisation. During her time with the Make-A-Wish she trained hundreds of volunteers which resulted in an increase in nationwide media coverage and handled her role and its challenges with patience and grace.’

Sandy K Brattstrom, Chief Executive Officer, Lifeline North West Tasmania former CEO of Make-A-Wish Australia